Legal

Terms of Use

Last updated: August 2026  ·  ADS MCP (GoogleAdsMCP) by Anderseen Digital  ·  googleadsmcp.net

These Terms of Use ("Terms") govern access to and use of ADS MCP (also referred to as GoogleAdsMCP), the "Service", available at googleadsmcp.net, published and operated by Anderseen OU, a company registered in Estonia ("we", "us", "Anderseen"). By creating an account, generating a connector URL, or otherwise using the Service, you ("you", "User") agree to be bound by these Terms. If you do not agree, do not use the Service.

1. What the Service is

ADS MCP is a connector tool for advanced users. It implements the Model Context Protocol (MCP) so that AI assistants and AI agents — including but not limited to Anthropic's Claude — can read data from, and where you explicitly authorize it, make changes to, Google Ads accounts that you control. The Service also provides read-only access to Google Search Console and Google Analytics 4 properties associated with your Google account.

This Service is designed for experienced digital marketers, advertising professionals, and agencies who understand how Google Ads work and are capable of reviewing and approving AI-suggested changes before they take effect. It is not intended for users who are unfamiliar with Google advertising.

The Service does not include, and we do not provide:

• marketing advice, advertising strategy, financial advice, or investment advice of any kind;
• management, custody, or control of your Google Ads accounts, advertising budget, or any funds;
• any guarantee about the outcome, accuracy, profitability, or appropriateness of any audit, suggestion, creative, ad, or campaign produced by an AI assistant using the Service;
• employment, agency, or a fiduciary relationship of any kind between you and Anderseen.

We connect the pipes. The AI assistant interprets your instructions and decides what to propose. You decide what is allowed to happen in your own Google Ads accounts — including by reviewing what the AI proposes before approving any change.

Anderseen Digital uses ADS MCP internally for its own client work. That said, this is a third-party tool — it is not affiliated with, endorsed by, or operated by Google LLC in any way.

2. Your Google Ads account stays yours and under your control

You access the Service by authenticating with your Google account via OAuth, which grants the Service permission to act on the Google Ads accounts you authorize. You also generate a personal connector URL ("Connector URL") from your ADS MCP dashboard.

You are solely and exclusively responsible for:

• keeping your Connector URL confidential — it functions like a password. Anyone who has it can use it to act on your connected Google Ads accounts through the Service;
• the Google OAuth permissions you approve when connecting your account, and revoking those permissions in your Google Account settings when you no longer want the connection;
• the settings you choose in your AI assistant, including any "always approve" or auto-approval setting, which determines whether the AI asks for your confirmation before taking an action;
• reviewing every change an AI assistant proposes before approving it — including campaigns, ad groups, keywords, ads, pauses, and any other account modification;
• any consequence of your Connector URL being lost, leaked, shared, or compromised, including unauthorized use of your connected Google Ads accounts;
• all advertising spend incurred on your Google Ads accounts as a result of campaigns enabled, modified, or created through the Service — whether or not you intended those changes.

You can revoke access at any time by disconnecting in your ADS MCP dashboard (which removes the stored token) and/or by revoking app permissions directly in your Google Account → Security → Third-party apps with account access. You can also regenerate your Connector URL in your dashboard, which immediately invalidates the previous one.

3. Safety defaults and their limits

Certain protective defaults are built into how the Service creates campaigns:

• New campaigns and ad groups are always created in a PAUSED state — they cannot spend until you manually enable them in Google Ads;
• New campaign budgets submitted through the Service are capped at a server-side maximum configured in your account settings.

These are engineering safeguards intended to reduce the risk of unintended spend. They are not a guarantee against loss, misuse, or error. You remain solely responsible for enabling, disabling, funding, and monitoring your own campaigns in Google Ads.

4. AI-generated output is not reviewed or guaranteed by us

Audits, keyword suggestions, ad copy, campaign structures, Performance Max asset groups, and any other output produced when an AI assistant uses the Service are generated by that AI assistant — not by Anderseen. We do not review, approve, or guarantee the accuracy, suitability, policy compliance, or commercial outcome of any such output.

You are responsible for reviewing and approving any change before it takes effect. You are also responsible for ensuring that all ads, keywords, targeting, and campaigns created through the Service comply with Google's Advertising Policies, applicable law, and any platform-specific requirements.

5. Google platform compliance

Your use of the Service must comply at all times with Google's Advertising Policies, Google's Terms of Service and API Terms of Service, and applicable advertising standards and data protection law in all jurisdictions where your ads are shown.

We are not responsible for any ad account restriction, suspension, or ban imposed by Google as a result of campaigns, keywords, or actions taken through the Service.

6. Security

We take reasonable technical measures to protect data associated with your account, including encrypting your Google OAuth tokens at rest using AES-256. We do not store your Google Ads campaign data, keyword data, analytics data, Search Console data, or performance metrics — this data is retrieved live from Google's APIs on each request and is not persisted by us.

If you become aware of a security issue, please contact us immediately at [email protected].

7. Subscriptions and billing

Paid access is offered on a prepaid basis. When you subscribe, the corresponding period is added to your account's valid-until date. Subscriptions do not auto-renew. If you do not subscribe again before your valid-until date, paid access ends and the Connector URL may be restricted. You may delete your account and all associated data at any time from your dashboard.

8. Acceptable use

You agree not to use the Service to access a Google Ads account you are not authorized to access, attempt to circumvent the safety defaults described in Section 3, reverse engineer or resell the Service, create ads that violate Google's Advertising Policies or applicable law, or use the Service in any way that could result in Google restricting or suspending your ad account or ours.

9. No warranty

The Service is provided "as is" and "as available", without warranties of any kind. We do not warrant the accuracy, completeness, or commercial outcome of any output produced by an AI assistant using the Service.

10. Limitation of liability

To the fullest extent permitted by applicable law, Anderseen will not be liable for any indirect, incidental, special, or consequential damages including lost profits, wasted advertising spend, lost data, or account suspension arising out of your use of the Service. Our total aggregate liability will not exceed the total fees you paid to us in the 12 months preceding the event giving rise to the claim.

11. Third-party services

The Service interoperates with Google LLC (Google Ads, Google Search Console, Google Analytics 4), Anthropic (Claude), and optionally OpenRouter for AI image generation. Your use of those platforms is governed by their own terms and policies.

12. Changes

We may update the Service or these Terms at any time. Continued use after a revised version is posted constitutes acceptance. Material changes will be communicated to active subscribers.

13. Termination

You may stop using the Service and delete your account at any time. We may suspend or terminate your access for breach of these Terms, non-payment, or where we reasonably believe continued access poses a security or legal risk.

14. Governing law

These Terms are governed by the laws of Estonia, without regard to its conflict-of-law principles.

15. Privacy

Please read our Privacy Policy for details on what information we collect and how we use it, including how we handle your Google OAuth tokens and your data deletion rights.

16. Contact